mintel-reasons-purchase-chocolate-may-2008

Yes, my hunch is correct. People eat chocolates not only when there is an occasion, whenever they’re sad or depressed, but also when they’re happy, or just because they feel like it… Indeed, craving for chocolates is normal for most people.

Historically, chocolates has always been a comfort food. And yet, it is considered a vice  AND  a luxury item. In the same league with cigarettes and alcohol!

So are you one of those who are ‘addicted’ to chocolates?  Join the club.

See the article below for more insights on the buying behavior of Americans regarding my favorite grocery item.

Someday, I’m going to be a chocolatier…  😀

Americans Cling to Vices Despite Financial Woes – MarketingVOX

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